{"id":352,"date":"2021-11-02T14:58:19","date_gmt":"2021-11-02T14:58:19","guid":{"rendered":"https:\/\/demosites.io\/web-agency-gb\/?p=352"},"modified":"2024-10-31T18:42:37","modified_gmt":"2024-10-31T18:42:37","slug":"avatar-idealnog-kupca","status":"publish","type":"post","link":"https:\/\/tanassignature.com\/?p=352","title":{"rendered":"Avatar idealnog kupca"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"397\" src=\"https:\/\/tanassignature.com\/wp-content\/uploads\/2021\/11\/617581_AvatarImageEdit_010220-1024x397-1.png\" alt=\"\" class=\"wp-image-529\" srcset=\"https:\/\/tanassignature.com\/wp-content\/uploads\/2021\/11\/617581_AvatarImageEdit_010220-1024x397-1.png 1024w, https:\/\/tanassignature.com\/wp-content\/uploads\/2021\/11\/617581_AvatarImageEdit_010220-1024x397-1-300x116.png 300w, https:\/\/tanassignature.com\/wp-content\/uploads\/2021\/11\/617581_AvatarImageEdit_010220-1024x397-1-768x298.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Avatar, idealni kupac, ciljno tr\u017ei\u0161te&#8230;<\/strong><\/p>\n\n\n\n<p>Ovo su su neki od izraza koji se koriste naizmeni\u010dno da opi\u0161u fiktivne, generalizovane prikaze kupca za kog je najverovatnije da \u0107e kupiti od vas. <\/p>\n\n\n\n<p>Izuzetno je va\u017eno za uspeh va\u0161eg marketinga, prodaje, razvoja proizvoda i pru\u017eanja usluga da imate duboko razumevanje ko je va\u0161 avatar idealnog kupca. To zna\u010di da je potrebno nau\u010diti kako kreirati taj avatar.<\/p>\n\n\n\n<p>Verovatno ste \u010duli frazu &#8220;<strong>ne mo\u017eete pogoditi metu koju niste postavili<\/strong>&#8220;. Ovo se savr\u0161eno odnosi na va\u017enost jasnog definisanja avatara kupca, \u0161to \u0107e vam pomo\u0107i da: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-neve-link-color-color\">Odredite na kojim dru\u0161tvenim platformama provode vreme, kako bi ste znali gde va\u0161a kompanija treba da bude prisutna i aktivna.<\/mark><\/strong><\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-neve-link-color-color\">Budete efikasniji u svom ogla\u0161avanju. Va\u0161 bud\u017eet za marketing \u0107e biti dobro iskori\u0161\u0107en kada znate gde da se ogla\u0161avate i koga da ciljate za maksimalni u\u010dinak.<\/mark><\/strong><\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-neve-link-color-color\">Pi\u0161ite tekstove\/copy koji vas povezuju sa va\u0161im marketin\u0161kim avatarom, \u0161to \u0107e vam dati bolje razumevanje njihovih bolnih ta\u010daka, ciljeva i uspeha.<\/mark><\/strong><\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-neve-link-color-color\">Isporu\u010dujte i razvijajte bolje proizvode i usluge jer ste u stanju da predvidite potrebe, pona\u0161anje i brige va\u0161eg tr\u017ei\u0161ta.<\/mark><\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Kako kreirati avatara?<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-neve-link-color-color has-alpha-channel-opacity has-neve-link-color-background-color has-background\"\/>\n\n\n\n<p>Dakle imati jasno definisan avatar je vrlo va\u017eno; pitanje je, &#8220;Kako da ga kreiram?&#8220; Dobre vesti su: da nije te\u0161ko ukoliko se postave prava pitanja. Pitanja trebaju uklju\u010divati:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Demografske podatke,<\/li>\n\n\n\n<li>Profesionalne podatke,<\/li>\n\n\n\n<li>Psihografske podatke,<\/li>\n\n\n\n<li>Pona\u0161anje tokom kupovine,<\/li>\n\n\n\n<li>Bolne ta\u010dke i izazovi,<\/li>\n\n\n\n<li>Ciljevi i motivacije,<\/li>\n<\/ul>\n\n\n\n<p>Ukoliko \u017eelite detaljna pitanja za svaku grupu, klikom na link po\u0161aljite poruku sa klju\u010dnom re\u010denicom &#8220;<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-neve-link-color-color\"><a href=\"https:\/\/tanassignature.com\/?page_id=75\">Avatar idelanog kupca<\/a><\/mark><\/strong>&#8220;.<\/p>\n\n\n\n<p>Tako\u0111e mo\u017eete i oti\u0111i direktno do izvora za potrebne informacije. Organizacijom telefonskih anketa sa svojim kupcima, mo\u017eete otkriti njihove \u017eelje, izazove&#8230; Ti uvidi se zatim mogu oblikovati u marketin\u0161ke poruke koje rezoniraju sa ciljnom grupom koju poku\u0161avate da dosegnete.<\/p>\n\n\n\n<p>Koji god put da izaberete pobrinite se da prikupite \u0161to ta\u010dnije mogu\u0107e informacije, kako bi ste kreirali \u0161to bolji avatar. Ovde imate jo\u0161 nekoliko na\u010dina kako to mo\u017eete posti\u0107i.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-neve-link-color-color\">Dodavanjem Facebook pixel-a na svoj sajt, kako bi ste pratili i saznali vi\u0161e o ljudima koji su ga posetili.<\/mark><\/strong><\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-neve-link-color-color\">Intervjui\u0161ite svoje kupce da bi ste prikupili dodatne informacije i dublje istra\u017eili pona\u0161anja koja ih pokre\u0107u.<\/mark><\/strong><\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-neve-link-color-color\">Istra\u017eite povratne informacije u recenzijama koje su ostavili va\u0161i kupci o va\u0161im proizvodima ili uslugama.<\/mark><\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Vi\u0161e avatara<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-neve-link-color-color has-alpha-channel-opacity has-neve-link-color-background-color has-background\"\/>\n\n\n\n<p>Mo\u017eda ste pomislili &#8220;<strong>\u0161ta ako imam vi\u0161e od jednog avatara<\/strong>&#8220;? Imati vi\u0161e avatara je sasvim uredu, nekad \u010dak i potrebno. Ve\u0107ina kompanija ima kreirano vi\u0161e od jednog avatara &#8220;<strong>idealnog kupca<\/strong>&#8220;, posebno ako nude vi\u0161e od jednog proizvoda ili usluge.<\/p>\n\n\n\n<p>Najbolji na\u010din da defini\u0161ete svoje avatare je da ih re\u0161avate tj. defini\u0161ete jednog po jednog. Po\u010dnite sa tr\u017ei\u0161tem koje donosi najvi\u0161e profita ili za koje mislite da \u0107e donositi najvi\u0161e profita va\u0161oj kompaniji. Kroz ovaj proces mo\u017eete shvatiti da li je va\u0161e poslovanje pre\u0161iroko i da li je potrebno suziti svoju ponudu proizvoda ili usluga.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Negativni avatari<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-neve-link-color-color has-alpha-channel-opacity has-neve-link-color-background-color has-background\"\/>\n\n\n\n<p>Kreiranje negativnog avatara mo\u017ee biti jednako korisno kao i kreiranje avatara idealnog kupca. Negativni avatar je generalizovani prikaz osobe koju ne \u017eelite kako kupca. Razumevanje sa kim ne \u017eelite da poslujete ponekad mo\u017ee olak\u0161ati da saznate sa kim \u017eelite da poslujete.<\/p>\n\n\n\n<p>Da bi ste brzo po\u010deli, setite se jednog kupca sa kojim je bilo izuzetno te\u0161ko poslovati i zabele\u017eite stvari koje su u\u010dinile tu saradnju neuspe\u0161nom. Klju\u010d je da se izbegne fokusiranje na li\u010dne karakteristike, ve\u0107 da fokus bude na razlozima za\u0161to nisu bili dobar izbor za va\u0161 proizvod ili uslugu. Na primer; visoke cene, ne skladne \u017eelje ili ne realni zahtevi, o\u010dekivanja itd&#8230; <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zaklju\u010dak<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-neve-link-color-color has-alpha-channel-opacity has-neve-link-color-background-color has-background\"\/>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-neve-link-color-color\">Sve je u empatiji. Kada slu\u0161ate svoje kupce i ka\u017eete, vidim vas i razumem kroz \u0161ta prolazite, oni \u0107e \u017eeleti da se pove\u017eu sa vama.<\/mark><\/strong>&#8220; &#8211; Lindsey Ardmore<\/p>\n<\/blockquote>\n<\/blockquote>\n<\/blockquote>\n\n\n\n<p>Na najosnovnijem nivou, razvijanje empati\u010dnog avatara idealnog kupca, pomo\u0107i \u0107e vam da budete efikasniji u svojim porukama i probijate se kroz buku u dana\u0161njem marketin\u0161kom okru\u017eenju. Kori\u0161\u0107enje avatara u kombinaciji sa solidnom strategijom automatizacije \u017eivotnog ciklusa je siguran na\u010din da do\u0111ete do eksplozivnog rasta va\u0161eg poslovanja. Evo nekoliko saveta koje trebate da imate na umu dok po\u010dinjete sa kreiranjem avatara svog idealnog kupca: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-neve-link-color-color\">Prvo kreirajte negativni avatar kako bi ste stekli jasno\u0107u sa kim ne \u017eelite da poslujete i ko nije dobar izbor.<\/mark><\/strong> <\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-neve-link-color-color\">Dajte svom avataru idealnog kupca ime, lice i li\u010dnu pri\u010du kako bi ste ga o\u017eiveli. Budite \u0161to specifi\u010dniji &#8211; \u0161to vi\u0161e detalja imate to \u0107ete se vi i va\u0161 idealni kupac bolje povezati. <\/mark><\/strong><\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-neve-link-color-color\">Kreirajte jedan avatar va\u0161eg idealnog kupca odjednom, kada zavr\u0161ite sa prvim pre\u0111ite na drugi itd&#8230;<\/mark><\/strong><\/li>\n\n\n\n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-neve-link-color-color\">Kreirajte svoj avatar idealnog kupca na osnovu istra\u017eivanja tr\u017ei\u0161ta i povratnih informacija kupaca, a ne na osnovu sopstvenih mi\u0161ljenja i percepcija.<\/mark><\/strong><\/li>\n<\/ul>\n\n\n\n<section id=\"wp-block-themeisle-blocks-advanced-columns-cb87630d\" class=\"wp-block-themeisle-blocks-advanced-columns alignfull has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-center has-dark-bg\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-a521c34e\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#ffffff\">Potrebna vam je pomo\u0107?<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-primary\"><a class=\"wp-block-button__link has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/tanassignature.com\/?page_id=75\" style=\"color:#080808;background-color:#f0a733\">Kontaktirajte nas<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<div class=\"wp-block-group alignfull has-background\" style=\"background-color:#00000008;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--40)\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-141b4844 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide is-content-justification-center is-layout-flex wp-container-core-group-is-layout-1575e884 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group wp-container-content-9cfa9a5a is-content-justification-left\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-8c890d92 wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-left\" style=\"font-size:0.9rem;font-style:normal;font-weight:600;letter-spacing:1px;text-transform:uppercase\">Pretraga<\/p>\n\n\n<form role=\"search\" method=\"get\" action=\"https:\/\/tanassignature.com\/\" class=\"wp-block-search__button-outside wp-block-search__icon-button wp-block-search\"    ><label class=\"wp-block-search__label screen-reader-text\" for=\"wp-block-search__input-1\" >Search<\/label><div class=\"wp-block-search__inside-wrapper\"  style=\"width: 100%\"><input class=\"wp-block-search__input\" id=\"wp-block-search__input-1\" placeholder=\"\" value=\"\" type=\"search\" name=\"s\" required  style=\"border-width: 1px\"\/><button aria-label=\"Search\" class=\"wp-block-search__button has-icon wp-element-button\" type=\"submit\"  style=\"border-width: 1px\"><svg class=\"search-icon\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\">\n\t\t\t\t\t<path d=\"M13 5c-3.3 0-6 2.7-6 6 0 1.4.5 2.7 1.3 3.7l-3.8 3.8 1.1 1.1 3.8-3.8c1 .8 2.3 1.3 3.7 1.3 3.3 0 6-2.7 6-6S16.3 5 13 5zm0 10.5c-2.5 0-4.5-2-4.5-4.5s2-4.5 4.5-4.5 4.5 2 4.5 4.5-2 4.5-4.5 4.5z\"><\/path>\n\t\t\t\t<\/svg><\/button><\/div><\/form><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<ul class=\"wp-block-social-links aligncenter is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-facebook  wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/profile.php?id=61566376648364\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/company\/tanasignature\/?viewAsMember=true\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-instagram  wp-block-social-link\"><a href=\"https:\/\/www.instagram.com\/tanasignature\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,4.622c2.403,0,2.688,0.009,3.637,0.052c0.877,0.04,1.354,0.187,1.671,0.31c0.42,0.163,0.72,0.358,1.035,0.673 c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 c-0.315,0.315-0.615,0.51-1.035,0.673c-0.317,0.123-0.794,0.27-1.671,0.31c-0.949,0.043-1.233,0.052-3.637,0.052 s-2.688-0.009-3.637-0.052c-0.877-0.04-1.354-0.187-1.671-0.31c-0.42-0.163-0.72-0.358-1.035-0.673 c-0.315-0.315-0.51-0.615-0.673-1.035c-0.123-0.317-0.27-0.794-0.31-1.671C4.631,14.688,4.622,14.403,4.622,12 s0.009-2.688,0.052-3.637c0.04-0.877,0.187-1.354,0.31-1.671c0.163-0.42,0.358-0.72,0.673-1.035 c0.315-0.315,0.615-0.51,1.035-0.673c0.317-0.123,0.794-0.27,1.671-0.31C9.312,4.631,9.597,4.622,12,4.622 M12,3 C9.556,3,9.249,3.01,8.289,3.054C7.331,3.098,6.677,3.25,6.105,3.472C5.513,3.702,5.011,4.01,4.511,4.511 c-0.5,0.5-0.808,1.002-1.038,1.594C3.25,6.677,3.098,7.331,3.054,8.289C3.01,9.249,3,9.556,3,12c0,2.444,0.01,2.751,0.054,3.711 c0.044,0.958,0.196,1.612,0.418,2.185c0.23,0.592,0.538,1.094,1.038,1.594c0.5,0.5,1.002,0.808,1.594,1.038 c0.572,0.222,1.227,0.375,2.185,0.418C9.249,20.99,9.556,21,12,21s2.751-0.01,3.711-0.054c0.958-0.044,1.612-0.196,2.185-0.418 c0.592-0.23,1.094-0.538,1.594-1.038c0.5-0.5,0.808-1.002,1.038-1.594c0.222-0.572,0.375-1.227,0.418-2.185 C20.99,14.751,21,14.444,21,12s-0.01-2.751-0.054-3.711c-0.044-0.958-0.196-1.612-0.418-2.185c-0.23-0.592-0.538-1.094-1.038-1.594 c-0.5-0.5-1.002-0.808-1.594-1.038c-0.572-0.222-1.227-0.375-2.185-0.418C14.751,3.01,14.444,3,12,3L12,3z M12,7.378 c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Instagram<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-pinterest  wp-block-social-link\"><a href=\"https:\/\/www.pinterest.com\/tanasignature\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12.289,2C6.617,2,3.606,5.648,3.606,9.622c0,1.846,1.025,4.146,2.666,4.878c0.25,0.111,0.381,0.063,0.439-0.169 c0.044-0.175,0.267-1.029,0.365-1.428c0.032-0.128,0.017-0.237-0.091-0.362C6.445,11.911,6.01,10.75,6.01,9.668 c0-2.777,2.194-5.464,5.933-5.464c3.23,0,5.49,2.108,5.49,5.122c0,3.407-1.794,5.768-4.13,5.768c-1.291,0-2.257-1.021-1.948-2.277 c0.372-1.495,1.089-3.112,1.089-4.191c0-0.967-0.542-1.775-1.663-1.775c-1.319,0-2.379,1.309-2.379,3.059 c0,1.115,0.394,1.869,0.394,1.869s-1.302,5.279-1.54,6.261c-0.405,1.666,0.053,4.368,0.094,4.604 c0.021,0.126,0.167,0.169,0.25,0.063c0.129-0.165,1.699-2.419,2.142-4.051c0.158-0.59,0.817-2.995,0.817-2.995 c0.43,0.784,1.681,1.446,3.013,1.446c3.963,0,6.822-3.494,6.822-7.833C20.394,5.112,16.849,2,12.289,2\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Pinterest<\/span><\/a><\/li><\/ul>\n\n\n\n<div class=\"wp-block-group alignfull has-contrast-color has-text-color is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f1198d31 wp-block-group-is-layout-flex\" style=\"min-height:40vh;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--50)\"><div style=\"margin-bottom:6px;\" class=\"is-default-size aligncenter wp-block-site-logo\"><a href=\"https:\/\/tanassignature.com\/\" class=\"custom-logo-link\" rel=\"home\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/tanassignature.com\/wp-content\/uploads\/2025\/01\/cropped-crna-1.png\" class=\"custom-logo\" alt=\"Tanas Signature\" srcset=\"https:\/\/tanassignature.com\/wp-content\/uploads\/2025\/01\/cropped-crna-1.png 200w, https:\/\/tanassignature.com\/wp-content\/uploads\/2025\/01\/cropped-crna-1-150x150.png 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a><\/div>\n\n\n<p class=\"has-text-align-center has-medium-font-size\">\u00a9 2024 Tanas Signature. Sva prava zadr\u017eana.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Avatar, idealni kupac, ciljno tr\u017ei\u0161te&#8230; Ovo su su neki od izraza koji se koriste naizmeni\u010dno da opi\u0161u fiktivne, generalizovane prikaze kupca za kog je najverovatnije da \u0107e kupiti od vas. Izuzetno je va\u017eno za uspeh va\u0161eg marketinga, prodaje, razvoja proizvoda i pru\u017eanja usluga da imate duboko razumevanje ko je va\u0161 avatar idealnog kupca. To zna\u010di&hellip;&nbsp;<a href=\"https:\/\/tanassignature.com\/?p=352\" rel=\"bookmark\">\u041f\u0440\u043e\u0447\u0438\u0442\u0430\u0458 \u0432\u0438\u0448\u0435 &raquo;<span class=\"screen-reader-text\">Avatar idealnog kupca<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":548,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"[\"content\",\"tags\",\"post-navigation\"]","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[17],"tags":[26,9,27,12,25,10,11],"class_list":["post-352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalni-marketing","tag-avatar-idealnog-kupca","tag-biznis","tag-kupci","tag-marketing","tag-marketing-strategija","tag-poslovanje","tag-prodaja"],"aioseo_notices":[],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/tanassignature.com\/index.php?rest_route=\/wp\/v2\/posts\/352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tanassignature.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tanassignature.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tanassignature.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tanassignature.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=352"}],"version-history":[{"count":5,"href":"https:\/\/tanassignature.com\/index.php?rest_route=\/wp\/v2\/posts\/352\/revisions"}],"predecessor-version":[{"id":535,"href":"https:\/\/tanassignature.com\/index.php?rest_route=\/wp\/v2\/posts\/352\/revisions\/535"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tanassignature.com\/index.php?rest_route=\/wp\/v2\/media\/548"}],"wp:attachment":[{"href":"https:\/\/tanassignature.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tanassignature.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tanassignature.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}