{"id":353,"date":"2021-11-02T15:00:07","date_gmt":"2021-11-02T15:00:07","guid":{"rendered":"https:\/\/demosites.io\/web-agency-gb\/?p=353"},"modified":"2024-06-03T14:33:00","modified_gmt":"2024-06-03T14:33:00","slug":"prodajni-kanal-u-digitalnom-marketingu","status":"publish","type":"post","link":"https:\/\/tanassignature.com\/?p=353","title":{"rendered":"Prodajni kanali u digitalnom marketingu"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"750\" src=\"https:\/\/tanassignature.com\/wp-content\/uploads\/2024\/05\/digitalmarketingagency1.jpg\" alt=\"\" class=\"wp-image-462\" srcset=\"https:\/\/tanassignature.com\/wp-content\/uploads\/2024\/05\/digitalmarketingagency1.jpg 1000w, https:\/\/tanassignature.com\/wp-content\/uploads\/2024\/05\/digitalmarketingagency1-300x225.jpg 300w, https:\/\/tanassignature.com\/wp-content\/uploads\/2024\/05\/digitalmarketingagency1-768x576.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Dana\u0161nji online svet je fragmentiran i raznovrstan, tako da se ne mo\u017eete osloniti na to da \u0107e te ciljnu publiku dose\u0107i putem jednog prodajnog kanala. Bez obzira da li promovi\u0161ete svoje proizvode ili usluge, kori\u0161\u0107enje razli\u010ditih prodajnih kanala za va\u0161 biznis omogu\u0107ava daleko ve\u0107i doseg nego fokusiranje na samo jedan prodajni kanal.<\/p>\n\n\n\n<p>Dru\u0161tvene mre\u017ee su va\u017ean komunikacioni kanal. Veoma je va\u017eno kreirati sadr\u017eaj, koji \u0107e vas povezati sa va\u0161om ciljnom publikom. Ukoliko \u017eelite da nau\u010dite ili shvatite multi kanalni digitalni marketing ovaj tekst je za vas. Objasni\u0107u za\u0161to ovaj pristup funkcioni\u0161e, navesti najbolje prakse za implementaciju i predstaviti listu digitalnih marketing kanala koji \u0107e vam pomo\u0107i u razvoju va\u0161eg biznisa i prodajnih strategija.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0160ta su prodajni kanali u digitalnom marketingu?<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-neve-link-color-color has-alpha-channel-opacity has-neve-link-color-background-color has-background\"\/>\n\n\n\n<p>Digitalni marketing kanali su platforme koje omogu\u0107avaju biznisima da komuniciraju sa svojim biznisima. Oni obuhvataju \u0161irok spektar platformi i alata koji se mogu koristiti za deljenje promotivnih poruka, anga\u017eovanje kupaca, pove\u0107anja vidljivosti brenda&#8230; Lako se kanali mogu zna\u010dajno razlikovati u na\u010dinu rada ili ciljanju, njihov zajedni\u010dki cilj je da stvore efikasan na\u010din komunikacije izme\u0111u preduze\u0107a ili brendova i njihove publike, sa krajnjim ciljem pove\u0107anje prodaje.<\/p>\n\n\n\n<p>Na primer, razmislite o dva popularna kanala: e-mail marketing i marketing putem dru\u0161tvenih mre\u017ea. E-mail marketing se isti\u010de u dostavljanju personalizovanih i direktnih poruka, stvaraju\u0107i intimniju vezu sa primaocima. Sa druge strane, dru\u0161tvene mre\u017ee pru\u017eaju dinami\u010dan prostor za interaktivno i zajedni\u010dko anga\u017eovanje, pove\u0107avaju\u0107i doseg brenda kroz deljenja i interakcije. Obe strategije mogu biti veoma efikasni digitalni marketing kanali, ali mogu igrati razli\u010dite uloge u sveobuhvatnoj marketing strategiji.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Za\u0161to je va\u017eno odabrati prave digitalne prodajne kanale?<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-neve-link-color-color has-alpha-channel-opacity has-neve-link-color-background-color has-background\"\/>\n\n\n\n<p>Odabir kanala je va\u017ean jer se razli\u010diti segmenti publike najbolje anga\u017euju putem razli\u010dnih prodajnih kanala. Odabir optimalnog kanala mo\u017ee zna\u010dajno uticati na doseg, anga\u017eovanje i prodaju me\u0111u segmentom publike.  Ako pokre\u0107ete biznis, \u017eele\u0107ete znati kako ih koristi va\u0161a konkurencija. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sprovodite istra\u017eivanje tr\u017ei\u0161ta o kori\u0161\u0107enju kanala<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-neve-link-color-color has-alpha-channel-opacity has-neve-link-color-background-color has-background\"\/>\n\n\n\n<p>Korak klju\u010dan za proces digitalnog marketinga je istra\u017eivanje tr\u017ei\u0161ta. Tokom ove faze prikupljate informacije o industriji, ni\u0161i, konkurenciji, trendovima i preferencijama publike. Ovo preliminarno istra\u017eivanje ima za cilj da bolje razume kupca, njegove bolne ta\u010dke, trenutne opcije i preferencije komunikacije. Ako istra\u017eivanje otkrije da ciljna publika provodi mnogo sati dnevno na TikTok-u, ima vi\u0161e oma vi\u0161e smisla fokusirati se na taj kanal, nego na primer, blog marketing. <\/p>\n\n\n\n<p>Uzmimo na primer hit igru Fortnite. Po\u0161to je popularna me\u0111u publikom mla\u0111om od 24 godine, za promociju Fortnite igre koriste TikTok kao klju\u010dni marketing kanal sa velikim uspehom. Njihov nalog je sakupio impresivnih 14,2 miliona pratilaca i 112,7 miliona lajkova. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Digitalni kanali<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-neve-link-color-color has-alpha-channel-opacity has-neve-link-color-background-color has-background\"\/>\n\n\n\n<p>Hajde da se pozabavimo listom digitalnih kanala kako bi smo bolje razumeli ulogu koju svaki kanal mo\u017ee imati u efikasnoj marketing strategiji.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Dru\u0161tvene mre\u017ee<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"895\" height=\"300\" src=\"https:\/\/tanassignature.com\/wp-content\/uploads\/2024\/06\/210126-Reseaux-Sociaux-i1.jpg\" alt=\"\" class=\"wp-image-467\" srcset=\"https:\/\/tanassignature.com\/wp-content\/uploads\/2024\/06\/210126-Reseaux-Sociaux-i1.jpg 895w, https:\/\/tanassignature.com\/wp-content\/uploads\/2024\/06\/210126-Reseaux-Sociaux-i1-300x101.jpg 300w, https:\/\/tanassignature.com\/wp-content\/uploads\/2024\/06\/210126-Reseaux-Sociaux-i1-768x257.jpg 768w\" sizes=\"auto, (max-width: 895px) 100vw, 895px\" \/><\/figure>\n\n\n\n<p>Dru\u0161tvene mre\u017ee su imale ogroman uticaj na svet digitalnog marketinga, danas su ne zaobilazan digitalni marketing kanal za ve\u0107inu biznisa. Razlikuju se od drugih tipova online marketinga u jednom klju\u010dnom aspektu: njihovoj dru\u0161tvenoj prirodi, koja poziva biznise i brendove da smisleno interaguju sa ciljnom publikom. <\/p>\n\n\n\n<p>Pre dru\u0161tvenih mre\u017ea, marketing je bio vi\u0161e jednosmerna komunikacija, nego razgovor. Zahvaljuju\u0107i dru\u0161tvenim mre\u017eama, biznisi i brendovi mogu graditi poverenje, preneti transparentnost i razviti zna\u010dajne odnose sa ciljnom publikom. Najva\u017enije <strong>dru\u0161tvene mre\u017ee<\/strong> kao kanali digitalnog marketinga su: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Facebook<\/li>\n\n\n\n<li>Instagram<\/li>\n\n\n\n<li>TikTok<\/li>\n\n\n\n<li>X ili Twitter<\/li>\n\n\n\n<li>YouTube<\/li>\n\n\n\n<li>Linkedin<\/li>\n\n\n\n<li>Pintarest<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">2. Web sajt \/ Blog<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"475\" src=\"https:\/\/tanassignature.com\/wp-content\/uploads\/2024\/06\/sta-je-dobar-web-sajt.jpg\" alt=\"\" class=\"wp-image-468\" srcset=\"https:\/\/tanassignature.com\/wp-content\/uploads\/2024\/06\/sta-je-dobar-web-sajt.jpg 1000w, https:\/\/tanassignature.com\/wp-content\/uploads\/2024\/06\/sta-je-dobar-web-sajt-300x143.jpg 300w, https:\/\/tanassignature.com\/wp-content\/uploads\/2024\/06\/sta-je-dobar-web-sajt-768x365.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Web sajtovi slu\u017ee kao digitalne trgovine za biznise, bez obzira da li imaju e-trgovinsku komponentu ili ne. \u010cak i ako se drugi digitalni marketing kanali efikasno koriste, bez web sajta, biznisi rizikuju da budu ne legitimni ili ne profesionalni.<\/p>\n\n\n\n<p>Pored uspostavljanja kredibilnog online prisustva, web sajtovi funkcioni\u0161u kao informativni centri za posetioce koji mogu pristupiti centralizovanim informacijama o biznisu i proizvodima ili uslugama. Ove informacije uti\u010du na odluke o kupovini, \u0161to web sajtove \u010dini klju\u010dnim za pove\u0107anje konverzija.<\/p>\n\n\n\n<p>Jedan od najva\u017enijih delova web sajta iz perspektive digitalnog marketinga je njegov blog, gde preduze\u0107a mogu deliti optimizovan sadr\u017eaj, kako bi informisali, zabavili i anga\u017eovali svoju publiku. Blogovi poma\u017eu u generisanju potencijalnih kupaca i pru\u017eaju biznisima platformu za deljenje detaljnijeg sadr\u017eaja, koji mo\u017eda nije prikladan ili je preduga\u010dak za, recimo, dru\u0161tvene mre\u017ee. Saznate vi\u0161e o tome, <a href=\"https:\/\/tanassignature.com\/?p=1\">za\u0161to vam je potreban veb sajt<\/a>.<\/p>\n\n\n\n<p>\u017delite da u\u010dinite <strong>web sajt <\/strong>va\u0161eg biznisa \u0161to efikasnijim marketing kanalom? Koristite slede\u0107e savete:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Osigurajte da je sajt responzivan na svim ure\u0111ajima<\/li>\n\n\n\n<li>Optimizujte sajt i sadr\u017eaj za pretra\u017eiva\u010de<\/li>\n\n\n\n<li>Koristite jasne naslove i dugmad sa pozivom na akciju (CTA) \u0161irom sajta<\/li>\n\n\n\n<li>Odr\u017eavajte sve\u017ee sadr\u017eaje redovnim a\u017euriranjima<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">3. Email marketing<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"470\" src=\"https:\/\/tanassignature.com\/wp-content\/uploads\/2024\/06\/em.jpg\" alt=\"\" class=\"wp-image-470\" srcset=\"https:\/\/tanassignature.com\/wp-content\/uploads\/2024\/06\/em.jpg 940w, https:\/\/tanassignature.com\/wp-content\/uploads\/2024\/06\/em-300x150.jpg 300w, https:\/\/tanassignature.com\/wp-content\/uploads\/2024\/06\/em-768x384.jpg 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<p>Ovaj tip digitalnog marketinga je zna\u010dajan po svojoj sposobnosti da prenese direktne, personalizovane komunikacije sa korisnicima, \u0161to je odli\u010dno za pobolj\u0161anje ili stvaranje odnosa. Sa modernim alatima za email marketing, lako je prilagoditi poruke na osnovu preferencija, pona\u0161anja i demografije korisnika. Email je tako\u0111e vrlo isplativ i omogu\u0107ava jednostavno pra\u0107enje, tako da je lako analizirati i optimizovati kampanje.<\/p>\n\n\n\n<p>Da bi ste postigli ozbiljne rezultate kroz svoje <strong>email kampanje<\/strong>, \u010dak i ako po\u010dinjete bez iskustva, koristite ove strategije:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segmentirajte publiku za ciljanije poruke<\/li>\n\n\n\n<li>Napi\u0161ite privla\u010dne naslove, kako bi ste pove\u0107ali stopu otvaranja<\/li>\n\n\n\n<li>Personalizujte detalje, poput imena primaoca<\/li>\n\n\n\n<li>Optimizujte za mobilne ure\u0111aje<\/li>\n\n\n\n<li>Uklju\u010dite CTA u sve emailove<\/li>\n\n\n\n<li>Testirajte razli\u010dite verzije (A\/B testiranje) za stalno pobolj\u0161anje<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">4. Omnikanalni marketing<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/tanassignature.com\/wp-content\/uploads\/2024\/06\/Omnikanalni-marketing-1024x576.png\" alt=\"\" class=\"wp-image-471\" srcset=\"https:\/\/tanassignature.com\/wp-content\/uploads\/2024\/06\/Omnikanalni-marketing-1024x576.png 1024w, https:\/\/tanassignature.com\/wp-content\/uploads\/2024\/06\/Omnikanalni-marketing-300x169.png 300w, https:\/\/tanassignature.com\/wp-content\/uploads\/2024\/06\/Omnikanalni-marketing-768x432.png 768w, https:\/\/tanassignature.com\/wp-content\/uploads\/2024\/06\/Omnikanalni-marketing-1536x864.png 1536w, https:\/\/tanassignature.com\/wp-content\/uploads\/2024\/06\/Omnikanalni-marketing.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Omnikanalni marketing se odnosi na strategiju kori\u0161\u0107enja razli\u010ditih tipova marketing kanala istovremeno za robusniju kampanju. Omogu\u0107ava biznisima da stvore ujedinjeno iskustvo za kupce, sa konzistentnim porukama. <\/p>\n\n\n\n<p>Da bi ste uspe\u0161no sproveli <strong>omnikanalne marketing<\/strong> kampanje, primenite ove savete:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Integrirajte podatke o kupcima, kako bi ste razumeli njihovo iskustvo<\/li>\n\n\n\n<li>Ujedinite svoje vizuale i poruke kako bi ste stvorili kohezivno iskustvo brenda<\/li>\n\n\n\n<li>Razmotrite put kojim kupci prolaze kroz razli\u010dite kanale i kako to mo\u017ee uticati na va\u0161u poruku na svakom kanalu<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">5. Video marketing<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"570\" height=\"329\" src=\"https:\/\/tanassignature.com\/wp-content\/uploads\/2024\/06\/1520525200343.jpg\" alt=\"\" class=\"wp-image-472\" style=\"width:816px;height:auto\" srcset=\"https:\/\/tanassignature.com\/wp-content\/uploads\/2024\/06\/1520525200343.jpg 570w, https:\/\/tanassignature.com\/wp-content\/uploads\/2024\/06\/1520525200343-300x173.jpg 300w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/figure>\n\n\n\n<p>Statisti\u010dke slike mogu i dalje biti efektne, ali nema sumnje u mo\u0107 videa da privu\u010de na\u0161u sve kra\u0107u pa\u017enju. Najpopularnije platforme za deljenje video sadr\u017eaja su TikTok, Instagram, YouTube i Facebook. Me\u0111utim druge platforme kao \u0161to su X-(Twitter) ili Linkedin tako\u0111e susti\u017eu.<\/p>\n\n\n\n<p>Za bolje rezultate imajte na umu ove najbolje prakse:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Koristite konzistentno brendiranje na svim platformama<\/li>\n\n\n\n<li>Optimizujte opise videa na osnovu istra\u017eivanja klju\u010dnih re\u010di<\/li>\n\n\n\n<li>Pratite analitiku kako bi ste razumeli na \u0161ta publika reaguje<\/li>\n\n\n\n<li>Odmah zapo\u010dnite sa sadr\u017eajem visoke vrednosti, kako bi ste spre\u010dili korisnike da skroluju dalje<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">6. Influenser marketing<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/tanassignature.com\/wp-content\/uploads\/2024\/06\/1713871837479-1024x683.jpg\" alt=\"\" class=\"wp-image-473\" srcset=\"https:\/\/tanassignature.com\/wp-content\/uploads\/2024\/06\/1713871837479-1024x683.jpg 1024w, https:\/\/tanassignature.com\/wp-content\/uploads\/2024\/06\/1713871837479-300x200.jpg 300w, https:\/\/tanassignature.com\/wp-content\/uploads\/2024\/06\/1713871837479-768x512.jpg 768w, https:\/\/tanassignature.com\/wp-content\/uploads\/2024\/06\/1713871837479-930x620.jpg 930w, https:\/\/tanassignature.com\/wp-content\/uploads\/2024\/06\/1713871837479.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Marketing putem influensera koristi kreatore sadr\u017eaja sa zna\u010dajnim brojem pratilaca za promociju proizvoda ili usluga. Ovaj tip digitalnog marketinga omogu\u0107ava doseg do ciljne publike, gradi poverenje i mo\u017ee pove\u0107ati kredibilitet biznisa ili brenda kroz iskrene preporuke. <\/p>\n\n\n\n<p>Da bi ste uspeli sa ovim marketing kanalom, uvek radite sa influenserima koji su uskla\u0111eni sa vrednostima va\u0161eg brenda ili biznisa i publikom. Najbolje saradnje su dugoro\u010dne, a ne jednokratne, jer deluju pouzdanije i iskrenije publici.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">7. Optimizacija za pretra\u017eiva\u010de (SEO)<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1023\" height=\"657\" src=\"https:\/\/tanassignature.com\/wp-content\/uploads\/2024\/06\/SEO-2.jpg\" alt=\"\" class=\"wp-image-474\" srcset=\"https:\/\/tanassignature.com\/wp-content\/uploads\/2024\/06\/SEO-2.jpg 1023w, https:\/\/tanassignature.com\/wp-content\/uploads\/2024\/06\/SEO-2-300x193.jpg 300w, https:\/\/tanassignature.com\/wp-content\/uploads\/2024\/06\/SEO-2-768x493.jpg 768w\" sizes=\"auto, (max-width: 1023px) 100vw, 1023px\" \/><\/figure>\n\n\n\n<p>SEO pove\u0107ava organski saobra\u0107aj optimizacijom web sajtova i sadr\u017eaja tako da imaju najbolju \u0161ansu da se pojave na vrhu relevantnih stranica sa rezultatima pretra\u017eiva\u010da (SERP-ova). To je dugoro\u010dna strategija koja mo\u017ee doneti ozbiljne dividende brendovima koji odlu\u010de da ula\u017eu u nju. Poma\u017eu\u0107i njihovim idealnim kupcima da ih otkriju organski, a ne kroz oglase.<\/p>\n\n\n\n<p>Osnovni principi SEO uklju\u010duju:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Optimizaciju klju\u010dnih re\u010di<\/li>\n\n\n\n<li>Kvalitetan, anga\u017eovan i informativan sadr\u017eaj<\/li>\n\n\n\n<li>Razvijanje povratnih linkova na drugim renomiranim sajtovima<\/li>\n\n\n\n<li>Tehni\u010dka optimizacija strukture sajta, poput naslova i oznaka<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">8. Marketing putem podkasta<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/tanassignature.com\/wp-content\/uploads\/2024\/06\/podcast_advertorial-1024x512.png\" alt=\"\" class=\"wp-image-476\" srcset=\"https:\/\/tanassignature.com\/wp-content\/uploads\/2024\/06\/podcast_advertorial-1024x512.png 1024w, https:\/\/tanassignature.com\/wp-content\/uploads\/2024\/06\/podcast_advertorial-300x150.png 300w, https:\/\/tanassignature.com\/wp-content\/uploads\/2024\/06\/podcast_advertorial-768x384.png 768w, https:\/\/tanassignature.com\/wp-content\/uploads\/2024\/06\/podcast_advertorial.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Ako malo bolje pogledate kada iza\u0111ete negde, bilo da je to \u0161etnja ili tr\u010danje ili neka druga aktivnost, primeti\u0107ete da gotovo svi imaju slu\u0161alice. Mnogi od njih slu\u0161aju podkaste, \u0161to ovaj kanal \u010dini efikasnim za biznise, edukatore, motivatore itd&#8230; Koji \u017eele da dele sadr\u017eaj visoke vrednosti. <\/p>\n\n\n\n<p>Ako \u017eelite da vas publika slu\u0161a, imajte na umu ove savete:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pru\u017eite vrednost kroz relevantan sadr\u017eaj; Publika ne\u0107e ostati ukoliko va\u0161 sadr\u017eaj nije zanimljiv<\/li>\n\n\n\n<li>Budite dosledni, kako bi slu\u0161aoci mogli da se oslone na redovan raspored<\/li>\n\n\n\n<li>Ponovo koristite ise\u010dke na drugim platformama, kao \u0161to su dru\u0161tvene mre\u017ee<\/li>\n\n\n\n<li>SEO optimizujte naslove i opise va\u0161ih podkasta<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">9. Content marketing<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/tanassignature.com\/wp-content\/uploads\/2024\/06\/content-marketing.jpg\" alt=\"\" class=\"wp-image-479\" srcset=\"https:\/\/tanassignature.com\/wp-content\/uploads\/2024\/06\/content-marketing.jpg 724w, https:\/\/tanassignature.com\/wp-content\/uploads\/2024\/06\/content-marketing-300x200.jpg 300w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure>\n\n\n\n<p>Content marketing obuhvata blog postove, video, infografike, itd&#8230; Sve sa ciljem izgradnje poverenja i uspostavljanja autoriteta brenda kod publike. On se prepli\u0107e sa gotovo svim marketing kanalima, jer se mo\u017ee deliti putem dru\u0161tvenih mre\u017ea, blogova, emailova, oglasa&#8230; <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">10. Pay-per-Clic (PPC) ogla\u0161avanje<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/tanassignature.com\/wp-content\/uploads\/2024\/06\/1684460442129-1024x536.jpg\" alt=\"\" class=\"wp-image-480\" srcset=\"https:\/\/tanassignature.com\/wp-content\/uploads\/2024\/06\/1684460442129-1024x536.jpg 1024w, https:\/\/tanassignature.com\/wp-content\/uploads\/2024\/06\/1684460442129-300x157.jpg 300w, https:\/\/tanassignature.com\/wp-content\/uploads\/2024\/06\/1684460442129-768x402.jpg 768w, https:\/\/tanassignature.com\/wp-content\/uploads\/2024\/06\/1684460442129.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>PPC ogla\u0161avanje je popularan kanal za digitalan marketing, zahvaljuju\u0107i svojoj sposobnosti da brzo donese rezultate i omogu\u0107i skaliranje biznisa i brendova. Najpopularnije platforme za PPC ogla\u0161avanje su Google i dru\u0161tvene mre\u017ee (Facebook, Instagram, TikTok). <\/p>\n\n\n\n<p>\u017delite da va\u0161e PPC kampanje donesu impresivan povrat ulaganja? Pratite ove smernice:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sprovesti istra\u017eivanje klju\u010dnih re\u010di, kako bi ste postigli najbolje opcije ciljanja<\/li>\n\n\n\n<li>Jasni ciljevi: Defini\u0161ite specifi\u010dne i merljive ciljeve, bilo da je to generisanje potencijalnih kupaca , prodaja ili prepoznatljivost biznisa ili brenda<\/li>\n\n\n\n<li>Razmotrite AI alate za marketing kako bi ste ubrzali proces kreiranja sadr\u017eaja &#8211; samo se potreudite da ga humanizujete pre objavljivanja<\/li>\n\n\n\n<li>Napi\u0161ite oglase koji konvertuju, tako \u0161to \u0107e biti privla\u010dni, koncizni i koristite glas brenda<\/li>\n\n\n\n<li>Koristite slike ili video koji zaustavljaju skrolovanje<\/li>\n\n\n\n<li>Optimizujte odredi\u0161ne stranice, kako bi ste pretvorili klikove u konverzije<\/li>\n\n\n\n<li>Uvek testirajte razli\u010dite verzije (A\/B testiranje), kako bi ste optimizovali kampanje<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Najbolje prakse za odabir digitalnih marketing kanala<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-neve-link-color-color has-alpha-channel-opacity has-neve-link-color-background-color has-background\"\/>\n\n\n\n<p><strong>Pogledali smo 10 prodajnih kanala za digitalni marketing, ali da li morate sve da ih koristite?<\/strong><\/p>\n\n\n\n<p>Ne nu\u017eno. Omnikanalni pristup je izvrstan, ali ponekad nije realno ili prakti\u010dno koristiti svaki dostupan kanal, posebno ako ste start up. Pratite ove najbolje prakse, kako bi ste odabrali idealne prodajne marketing kanale za svoj biznis ili brend:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Istra\u017eite demografiju i preferencije ciljne publike: ideja je da idete tamo gde publika ve\u0107 jeste, umesto da ih poku\u0161avate privu\u0107i na drugi kanal.<\/li>\n\n\n\n<li>Analizirajte strategije konkurencije: Uspe\u0161ni konkurenti su verovatno identifikovali najefikasnije marketing prodajne kanale, tako da mogu poslu\u017eiti kao vodi\u010d za va\u0161 izbor.<\/li>\n\n\n\n<li>Postavite jasne ciljeve i zadatke: U\u010dinite ih merljivim, tako da vi i va\u0161 tim mo\u017eete biti na istoj strani o tome koji su parametri va\u017eni.<\/li>\n\n\n\n<li>Procenite performanse kanala i povrat ulaganja (ROI): Podaci ne la\u017eu, pa se fokusirajte na kanale koji dovode do konverzija.<\/li>\n\n\n\n<li>Testirajte i optimizujte. Kao \u0161to testirate i optimizujete pojedina\u010dne kanale, trebali bi ste optimizovati i va\u0161 miks kanala za najbolje rezultate.<\/li>\n<\/ul>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-columns-678cc482\" class=\"wp-block-themeisle-blocks-advanced-columns alignwide has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-collapsedRows-layout has-reverse-columns-mobile has-vertical-center ticss-c00aadba\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-4d412c51\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<h2 id=\"wp-block-themeisle-blocks-advanced-heading-fb3c7a39\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-fb3c7a39\">\u017delite da vam mi vodimo marketing kampanje?<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-primary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/tanassignature.com\/?page_id=75\">Kontaktirajte nas<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-background\" style=\"background-color:#00000008;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--40)\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-141b4844 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide is-content-justification-center is-layout-flex wp-container-core-group-is-layout-1575e884 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group wp-container-content-9cfa9a5a is-content-justification-left\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-container-core-group-is-layout-8c890d92 wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-left\" style=\"font-size:0.9rem;font-style:normal;font-weight:600;letter-spacing:1px;text-transform:uppercase\">Pretraga<\/p>\n\n\n<form role=\"search\" method=\"get\" action=\"https:\/\/tanassignature.com\/\" class=\"wp-block-search__button-outside wp-block-search__icon-button wp-block-search\"    ><label class=\"wp-block-search__label screen-reader-text\" for=\"wp-block-search__input-1\" >Search<\/label><div class=\"wp-block-search__inside-wrapper\"  style=\"width: 100%\"><input class=\"wp-block-search__input\" id=\"wp-block-search__input-1\" placeholder=\"\" value=\"\" type=\"search\" name=\"s\" required  style=\"border-width: 1px\"\/><button aria-label=\"Search\" class=\"wp-block-search__button has-icon wp-element-button\" type=\"submit\"  style=\"border-width: 1px\"><svg class=\"search-icon\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\">\n\t\t\t\t\t<path d=\"M13 5c-3.3 0-6 2.7-6 6 0 1.4.5 2.7 1.3 3.7l-3.8 3.8 1.1 1.1 3.8-3.8c1 .8 2.3 1.3 3.7 1.3 3.3 0 6-2.7 6-6S16.3 5 13 5zm0 10.5c-2.5 0-4.5-2-4.5-4.5s2-4.5 4.5-4.5 4.5 2 4.5 4.5-2 4.5-4.5 4.5z\"><\/path>\n\t\t\t\t<\/svg><\/button><\/div><\/form><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<ul class=\"wp-block-social-links aligncenter is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-facebook  wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/profile.php?id=61566376648364\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/company\/tanasignature\/?viewAsMember=true\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-instagram  wp-block-social-link\"><a href=\"https:\/\/www.instagram.com\/tanasignature\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,4.622c2.403,0,2.688,0.009,3.637,0.052c0.877,0.04,1.354,0.187,1.671,0.31c0.42,0.163,0.72,0.358,1.035,0.673 c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 c-0.315,0.315-0.615,0.51-1.035,0.673c-0.317,0.123-0.794,0.27-1.671,0.31c-0.949,0.043-1.233,0.052-3.637,0.052 s-2.688-0.009-3.637-0.052c-0.877-0.04-1.354-0.187-1.671-0.31c-0.42-0.163-0.72-0.358-1.035-0.673 c-0.315-0.315-0.51-0.615-0.673-1.035c-0.123-0.317-0.27-0.794-0.31-1.671C4.631,14.688,4.622,14.403,4.622,12 s0.009-2.688,0.052-3.637c0.04-0.877,0.187-1.354,0.31-1.671c0.163-0.42,0.358-0.72,0.673-1.035 c0.315-0.315,0.615-0.51,1.035-0.673c0.317-0.123,0.794-0.27,1.671-0.31C9.312,4.631,9.597,4.622,12,4.622 M12,3 C9.556,3,9.249,3.01,8.289,3.054C7.331,3.098,6.677,3.25,6.105,3.472C5.513,3.702,5.011,4.01,4.511,4.511 c-0.5,0.5-0.808,1.002-1.038,1.594C3.25,6.677,3.098,7.331,3.054,8.289C3.01,9.249,3,9.556,3,12c0,2.444,0.01,2.751,0.054,3.711 c0.044,0.958,0.196,1.612,0.418,2.185c0.23,0.592,0.538,1.094,1.038,1.594c0.5,0.5,1.002,0.808,1.594,1.038 c0.572,0.222,1.227,0.375,2.185,0.418C9.249,20.99,9.556,21,12,21s2.751-0.01,3.711-0.054c0.958-0.044,1.612-0.196,2.185-0.418 c0.592-0.23,1.094-0.538,1.594-1.038c0.5-0.5,0.808-1.002,1.038-1.594c0.222-0.572,0.375-1.227,0.418-2.185 C20.99,14.751,21,14.444,21,12s-0.01-2.751-0.054-3.711c-0.044-0.958-0.196-1.612-0.418-2.185c-0.23-0.592-0.538-1.094-1.038-1.594 c-0.5-0.5-1.002-0.808-1.594-1.038c-0.572-0.222-1.227-0.375-2.185-0.418C14.751,3.01,14.444,3,12,3L12,3z M12,7.378 c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Instagram<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-pinterest  wp-block-social-link\"><a href=\"https:\/\/www.pinterest.com\/tanasignature\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12.289,2C6.617,2,3.606,5.648,3.606,9.622c0,1.846,1.025,4.146,2.666,4.878c0.25,0.111,0.381,0.063,0.439-0.169 c0.044-0.175,0.267-1.029,0.365-1.428c0.032-0.128,0.017-0.237-0.091-0.362C6.445,11.911,6.01,10.75,6.01,9.668 c0-2.777,2.194-5.464,5.933-5.464c3.23,0,5.49,2.108,5.49,5.122c0,3.407-1.794,5.768-4.13,5.768c-1.291,0-2.257-1.021-1.948-2.277 c0.372-1.495,1.089-3.112,1.089-4.191c0-0.967-0.542-1.775-1.663-1.775c-1.319,0-2.379,1.309-2.379,3.059 c0,1.115,0.394,1.869,0.394,1.869s-1.302,5.279-1.54,6.261c-0.405,1.666,0.053,4.368,0.094,4.604 c0.021,0.126,0.167,0.169,0.25,0.063c0.129-0.165,1.699-2.419,2.142-4.051c0.158-0.59,0.817-2.995,0.817-2.995 c0.43,0.784,1.681,1.446,3.013,1.446c3.963,0,6.822-3.494,6.822-7.833C20.394,5.112,16.849,2,12.289,2\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Pinterest<\/span><\/a><\/li><\/ul>\n\n\n\n<div class=\"wp-block-group alignfull has-contrast-color has-text-color is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f1198d31 wp-block-group-is-layout-flex\" style=\"min-height:40vh;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--50)\"><div style=\"margin-bottom:6px;\" class=\"is-default-size aligncenter wp-block-site-logo\"><a href=\"https:\/\/tanassignature.com\/\" class=\"custom-logo-link\" rel=\"home\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/tanassignature.com\/wp-content\/uploads\/2025\/01\/cropped-crna-1.png\" class=\"custom-logo\" alt=\"Tanas Signature\" srcset=\"https:\/\/tanassignature.com\/wp-content\/uploads\/2025\/01\/cropped-crna-1.png 200w, https:\/\/tanassignature.com\/wp-content\/uploads\/2025\/01\/cropped-crna-1-150x150.png 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a><\/div>\n\n\n<p class=\"has-text-align-center has-medium-font-size\">\u00a9 2024 Tanas Signature. Sva prava zadr\u017eana.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dana\u0161nji online svet je fragmentiran i raznovrstan, tako da se ne mo\u017eete osloniti na to da \u0107e te ciljnu publiku dose\u0107i putem jednog prodajnog kanala. Bez obzira da li promovi\u0161ete svoje proizvode ili usluge, kori\u0161\u0107enje razli\u010ditih prodajnih kanala za va\u0161 biznis omogu\u0107ava daleko ve\u0107i doseg nego fokusiranje na samo jedan prodajni kanal. 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